Enjoy and experience our baby samples, and let us make parenthood a little easier, one sample at a time.

EMPOWER YOUR
BRAND, ONE GIFT
BAG AT A TIME!

Join our  sampling program to connect
directly with Canadian families through
trusted healthcare providers. 

LET'S CONNECT!

TAKE YOUR BRAND
TO THE NEXT LEVEL
WITH BABYBRANDS!

Tap into our exclusive programs to showcase your
products, reach thousands of families, and drive
your brand’s growth like never before. !

KNOW MORE

DISCOVER BABYBRANDS
GIFT CLUB

Canada’s #1 product sampling company, trusted by leading brands to connect with new and expecting parents.

  • Reach Your Target Audience: Engage directly with parents and new parents through our active community and diverse programs, including gift bags, brochures, easels, product inserts, digital ads, and more.
  • Trusted by Professionals: Partner with our network of 2,000+ healthcare professionals who help deliver your products into the hands of parents across Canada.
  • Proven Results: Leverage decades of trust and expertise to build awareness, loyalty, and lasting connections with your audience.
INTERESTED? CONTACT US
Parents Reached Monthly​
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Distributors across Canada
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Brand Partners
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What We Offer

TARGETED SAMPLING AND DISTRIBUTION

  • Extensive Healthcare Network: Partner with 1,700+ healthcare centers nationwide.
  • Direct Consumer Reach: Connect with over 264,700 parents annually
  • Trusted Delivery: 98% of our gift bags distributed through healthcare professionals
  • Demographic Focus: 80% of recipients are first-time mothers

STRATEGIC MARKETING SOLUTIONS

  • Trade Show Presence: Enhance brand visibility at baby shows across Canada
  • Social Media Amplification: Boost your digital footprint with targeted campaigns
  • Website traffic: Expand your reach by joining our network 

DATA-DRIVEN
INSIGHTS

  • Consumer Behavior Analysis: Gain valuable demographic data via registration forms
  • Market Intelligence: Design future strategies with consumer driven insights

BABYBRANDS GIFT CLUB
PROGRAMS

Sampling Gift Bag

Over 20k monthly circulations to new and expecting parents through a network of healthcare centers and trade shows. This program ensures your brand is in the hands of the right consumer.

Reception Hub Displays

Your Brand in Their Trusted Spaces. Position your brand in doctors’ offices and healthcare centers through visually engaging easels and brochures.

Buyers guide (Magazine)

Reach your target through healthcare waiting room magazines and effectively promote your products and services in a trusted, high-visibility space.

Registration Page Ad Placement

Reach 5,000 monthly registrants with strategic, targeted brand messaging on our high-conversion thank you page.

Data Targeted

Build Data-Driven Strategies for Better Connections. Communicate your brand messages and offers directly to your targeted audience.

Complement Your Strategy with Digital Channels

Boost engagement with creative
social media campaigns, targeted email marketing, and strategic placements on high-traffic websites.

READY TO BEGIN? BOOK A MEETING

OUR DISTRIBUTORS

Canada-Wide Healthcare Distribution Network

Our extensive network of over +2,000 healthcare centers—including hospitals, clinics, midwife stations, and more—ensures that your products reach parents directly across Canada. With approximately +264,000 gift bags distributed annually, we provide an unparalleled opportunity to connect with your target audience.

HEALTHCARE CENTERS
Distribution Highlights* (Gift Bags):
  • Alberta: 28,089
  • British Columbia: 16,427
  • Manitoba: 14,793
  • New Brunswick: 6,514
  • Newfoundland and Labrador:
     2,955
  • Nova Scotia: 13,268
  • Ontario: 109,614
  • Prince Edward Island: 5,029
  • Quebec: 55,533
  • Saskatchewan: 11,778

*Please note that distribution numbers are estimates and may vary monthly due to new registrations and the addition of new healthcare offices, ensuring ongoing growth and reach.

Contact form

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Meet some of
OUR PARTNERS
Today's Parent
UC Baby
Wellforia
Sudocrem
Peekapoo
Lovevery
Monthers Lounge
Palmer's
Health Canada
Lansinoh
CST Savings
CeraVe
Canadian Living
Aleva Naturals
Today's Parent
UC Baby
Wellforia
Sudocrem
Peekapoo
CeraVe
Canadian Living

HEAR IT FROM THEM

We have been working with your group for around 20 years and I do not think we would have been able to penetrate the market without this service of delivering samples to new and expectant mothers.

Dave Walt- Sudocrem

President and CEO, Leda Health

Lansinoh is proud to be a part of the sampling line-up with Baby Brand’s Gift Club! Joining Baby Brands Gift Club was a no-brainer; in partnership with providers, the program introduces moms to essentials by providing excellent samples to navigate her registry build. Through Baby Brands Gift Club, we shared our products with thousands of expectant mamas in 2021.

Taylor Ross

Brand Manager - Lansinoh Laboratories

Baby Brands Gift Club has done a marvelous job in identifying the right target and generating consumer trails, this has tremendously helped with Aleva Naturals brand building strategy. We thank you for your service and continued support

William George

President, D&G Laboratories Inc.

Military families face unique challenges and having a child in a province far away from home is not ideal. It helps them find resources, answers, and even reinsurance somehow. Support and information can be found in many ways and the Babybrands gift bag is one of them for sure! So, thank you for helping Canadian families navigate better through parenthood!

Alexandra Riduet

President, D&G Laboratories Inc.

FREQUENTLY ASKED QUESTIONS

You can contact us at info@babybrands.ca or fillthe form (contact form section) to feature your brand in sample bags, explore our distribution network, and connect directly with your target audience.
Discover our sample bags packed with baby care essentials, mom skincare products, health items, educational brochures, and targeted offers for new parents. Contact info@babybrands.ca to feature your product!
We offer category exclusivity in sample bags, ensuring your brand stands out without direct competition. Exclusivity is subject to agreement terms and availability. Contact info@babybrands.ca to explore partnership opportunities.
Pricing is based on the size and weight of the sample, as well as the duration of the sampling campaign. We offer flexible packages with customizable durations to match your brand's marketing strategy.
Our gift bag features trusted products for new parents, including Palmers skincare, Aleva gentle care, Peekapoo diapers, pacifiers, and Subocrem diaper cream. We also provide informative brochures and plan to add more essentials soon.
Once our monthly sample bag is curated and ready to ship, we offer you two options: receive a picture or have a sample bag sent to your office.
Reach out to our advertising team through info@babybrands.ca , and we will guide you through the process of placing an advertisement in our monthly magazine.

CONTACT US

2121 McCowan Rd., Scarborough,
ON, M1S 3Y6


info@babybrands.ca

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